Brand Guidelines

Colours

Keeping our colours consistent helps our brand feel familiar, making it easier for everyone to connect with us.

  • LTL Yellow

    #FDD440
    RGB 254 213 0
    CMYK 0 15 100 0

  • LTL Blue

    #1070B6
    RGB 0 110 185
    CMYK 100 50 0 0

  • LTL Light Blue

    #76A8D5
    RGB 125 166 214
    CMYK 50 25 0 0

Primary Colours

LTL colours have always been blue and yellow. This specific combination of colours is our identity that is recognized by many and sets us apart.

PRIMARY COLOURS

Text & Backgrounds

Use yellow as bright accent colour to call attention to logo, buttons, and to highlight important texts. Yellow should also be used for title colour on blue background.

Blue is the primary colour of LTL. Use blue as main background for both online and printed materials. Blue should also be used for title colour on white background.

  • Red

    #C45A5C
    RGB 196 90 92
    CMYK 0 50 50 25

  • Orange

    #FF9F1C
    RGB 255 159 28
    CMYK 0 40 90 0

  • LTL Yellow

    #FDD440
    RGB 254 213 0
    CMYK 0 15 100 0

  • Green

    #A7C957
    RGB 167 201 87
    CMYK 20 0 60 20

  • LTL Light Blue

    #76A8D5
    RGB 125 166 214
    CMYK 50 25 0 0

  • LTL Blue

    #1070B6
    RGB 0 110 185
    CMYK 100 50 0 0

  • Violet

    #7E65C3
    RGB 126 101 195
    CMYK 35 50 0 25

  • Pink

    #FF8FAB
    RGB 204 230 254
    CMYK 20 10 0 0

Secondary Colours

LTL yellow and blue are part of a complete colour harmony. We use a range of secondary colours to bring lively accents to illustrations.

This is okay
This is better
SECONDARY COLOURS

Illustrations

When creating learning materials or social media posts, make sure that your illustrations look consistent. Graphics from the third party sources may have too many different colours. This is where our secondary colours come in.

  • Black

    #333333
    RGB 51 51 51
    CMYK 0 0 0 80

  • Dark Gray

    #999999
    RGB 153 153 153
    CMYK 0 0 0 40

  • Light Gray

    #F0F0F0
    RGB 240 240 240
    CMYK 0 0 0 6

  • White

    #FFFFFF
    RGB 255 255 255
    CMYK 0 0 0 0

  • LTL Blue

    #1070b6
    RGB 0 110 185
    CMYK 100 50 0 0

  • LTL Light Blue

    #76A8D5
    RGB 125 166 214
    CMYK 50 25 0 0

  • Azure

    #CCE6FE
    RGB 204 230 254
    CMYK 20 10 0 0

  • Snow

    #EFF6FD
    RGB 239 246 253
    CMYK 6 3 0 0

Neutral Colours

Neutral colors are essential for adding structure and clarity, enhancing readability without overshadowing primary and secondary brand colors.

This website uses cookies to ensure you get the best experience on our website.

Learn More

What Are You Interested In?

This will customize the newsletter you receive.

.

Thank you for subscribing!

Please check your email to verify your subscription and stay updated with our latest news.