Singles’ Day is China’s Black Friday and takes place on November 11th every year . In Chinese it is known as 双十一 (Shuāng shíyī) , which literally means ‘double 11.’

As the name suggests, Singles’ Day is a day for single women and bachelors. However, it has been completely taken over by Chinese market giants Alibaba as China’s version of Black Friday. Alibaba smartly jumped in and made it the biggest commercial day in the whole calendar year, growing year no year.

Is Singles' Day the biggest day of shopping in China?

Yes, Singles’ Day involves huge amounts of online spending with consumers wanting to take advantage of some utterly huge discounts online.

Where can I get Singles' Day discounts

You’ll need a Chinese app like Taobao or JD (Jingdong) but ultimately if you are in China, you’ll find things for 11/11 all over the place, especially in the bigger cities. The best bargains will no doubt be found online though.

Why is it called Singles Day?

The story goes: some Nanjing University students in 1993 wanted to celebrate being single. They chose 11/11 to celebrate this day since two 1s together resemble two sticks standing alone. Since then, it’s transformed into something much larger!