Singles’ Day Sales in China 11/11 – Spend, Spend, Spend
China has a bunch of national holidays but you’d be not be alone if you double took when seeing the (unofficial) holiday called Singles’ Day in China!
Maybe too many to get your head around. There are 4 alone centred around relationships (or the lack of them!).
Singles’ Day may not be a formal national holiday where you get a day off work, but Singles’ Day Sales are as big (if not bigger) than on Valentine’s Day or Black Friday.
This is a Chinese national holiday purely commercialised, benefiting hundreds of Chinese companies as people flock to enjoy the Singles’ Day Sales every year.
So, what exactly is this holiday, and where did Singles’ Day come from?
Singles’ Day in Chinese was originally known as 光棍节 (Guānggùn Jié), but it is much more common to call it 双十一 (Shuāng shíyī), which literally means ‘double 11.’
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What is Singles’ Day?
As the name suggests, Singles’ Day is a day for single women and bachelors.
However, it has been completely taken over by Chinese market giants Alibaba as China’s version of Black Friday.
Alibaba took it into their own hands to market this date and managed to turn it into now the biggest online retail day in the world.
Interestingly enough, or indeed bizarrely enough, this is a popular day to get married, with over 4,000 couples reportedly getting married on this date in 2011 (11/11/11).
Where Does Singles’ Day Come From?
The story goes, that it was originally a day celebrated by some university students of Nanjing University in 1993 who wanted to celebrate being single.
They chose 11/11 to celebrate this day since the numbers ‘1’ together resemble two sticks standing alone.
They planned to spend this day celebrating at KTV (Chinese Karaoke) and eating Youtiao (a typical Chinese food item that resembles the number ‘1’ in the form of a long deep fried bread stick.)
Originally a day to rebel against Valentine’s Day, it has now become something quite different.
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Singles’ Day and Alibaba
In 2009, Alibaba was looking for a new market and a way to boost commercial sales in Chinese markets.
11/11 comes at a time where there is a significant market dip between two big Chinese holidays, Chinese New Year and Chinese National Day.
With the timing perfect, and the name easy to remember, Alibaba stepped in and took it as their own.
The term ‘Double 11’ is now a copyrighted term by Alibaba.
Singles’ Day in China is now a day purely for online purchasing benefitting multiple Chinese markets.
But Alibaba doesn’t want to stop in China. It plans to take its marketing campaign to many other countries, and it has already taken off in some places such as the Philippines.
Just like Christmas, and any other holiday – it’s not just 24 hours anymore.
Companies online entice people in days before with attractive offers suggesting that they beat the rush and the stress on the actual day. You’ll hear about 11/11 long before the start of November.
What are the Numbers?
Chinese markets boom for Singles’ Day every year, don’t believe us, check out the numbers above for 2017!
And the number gets bigger as you go on!
Fast forward to 2019. 268.4 BILLION YUAN was taken, just under a 26% rise from the figure posted in 2018. Makes 2017 look rather puny now doesn’t it!That’s just over 38 BILLION USD by the way.
In fact, Chinese Singles’ Day is now 4x bigger than Black Friday and Cyber Monday in the US.
It is now the biggest retail event in the world, hardly surprising given the numbers.
In 2016, more than $1bn was spent within the first two minutes after midnight.
Just let that sink in. Two minutes, 120 seconds… and over a BILLION USD sold!
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That’s some speedy shopping and Singles’ Day sales enjoyment right there.
However, it’s not all fun and games. This bizarre speedy online shopping causes both logistic and environmental problems, seen in issues such as the sudden great need for delivery drivers to dish out all of the hot bargains from different Chinese companies.
Greenpeace called it a “catastrophe for the environment”. The event reportedly produced over 258,000 tonnes of CO2 emissions in 2016.
What Should I do this Singles’ Day?
If you want to take part in the madness this year, make sure you’ve download yourself some must-have Chinese apps to do your shopping on.
This includes the popular Chinese version of Amazon; Taobao (淘宝网).
Living as an expat in China, Taobao is probably firmly routed into your vocabulary.
It’s cheap, quick, convenient and has everything your heart would desire this Singles’ Day. The only annoying thing is that you need an Alipay account.
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TIP – Jing Dong may not have as much (crazy) stuff as Taobao, but its service usually delivers much quicker.
Not into feeding into commercialism?
Many Chinese people also rebel against this day by not spending and instead spend the day celebrating as it was meant to be. Celebrating singledom! Head to KTV and get some Youtiao down you.
Singles’ Day in China – FAQ’s
Singles’ Day is China’s Black Friday and takes place on November 11th every year. In Chinese it is known as 双十一 (Shuāng shíyī), which literally means ‘double 11.’
As the name suggests, Singles’ Day is a day for single women and bachelors. However, it has been completely taken over by Chinese market giants Alibaba as China’s version of Black Friday. Alibaba smartly jumped in and made it the biggest commercial day in the whole calendar year, growing year no year.
Yes, Singles’ Day involves huge amounts of online spending with consumers wanting to take advantage of some utterly huge discounts online.
You’ll need a Chinese app like Taobao or JD (Jingdong) but ultimately if you are in China, you’ll find things for 11/11 all over the place, especially in the bigger cities.
The best bargains will no doubt be found online though.
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